Chef Elsie Ramos teaches us easy ways to eat healthy and avoid Diabetes. Clip in Spanish.
La Chef Elsie Ramos comparte datos de cómo cocinar saludablemente para prevenir la Diabetes.
Archive for September, 2009
Elsie Ramos Appearance in Univision
Wednesday, September 30th, 2009Spanish Article in ahoranews.net : Con mucho estilo Macy’s celebra el Mes de la Herencia Hispana
Wednesday, September 30th, 2009El programa “Encanto Latino” llega con un calendario de actividades en varias tiendas del país.
Este otoño, Macy’s se llena de todo el color y sabor de lo mejor de la cultura Latina para celebrar el Mes de la Herencia Hispana con “Encanto Latino.” Macy’s se une a IMUSA para traer al Chef George Duran reconocido por su show “Ham on the Street” de la cadena Food Network, y a Carolina Buia e Isabel González, autoras del libro Latin Chic, quienes recorrerán varias de las principales tiendas del país para compartir con la comunidad su sazón y estilo…
Para continuar el articulo, siga el siguiente enlace: http://www.ahoranews.net/news.php?nid=1759&pag=0
George Duran’s Texas Demos Sponsored by IMUSA and MACY’S a Hit!!
Wednesday, September 23rd, 2009We have had great turn-out at these demos so far. IMUSA wants to thank all our great fans and spectators!
Some fun shots of George Duran:
George Duran & IMUSA
MACY’S CELEBRATES HISPANIC HERITAGE MONTH IN STYLE [WITH IMUSA]
Wednesday, September 16th, 2009
Macy’s “Encanto Latino” showcases lifestyle trends and activities at select Macy’s stores
NEW YORK – September 17, 2009 – This fall in celebration of Hispanic Heritage Month, Macy’s will be filled with the vibrancy and influence of Latino culture as we celebrate “Encanto Latino.” Macy’s in partnership with IMUSAâ will bring renowned chef, George Duran, of the Food Network show “Ham on the Street” along with Carolina Buia and Isabel González, authors of Latin Chic to select Macy’s stores across the country to share with customers their unique takes on Latin flavor from food to fashion.
“Macy’s understands and values the deep heritage and influence Latinos have contributed to our nation. Annually we honor these accomplishments with activities that showcase and celebrate the richness and excitement of Latino culture. Encanto Latino features Latino culinary traditions, style, decorations, music and much more at our stores,” said Martine Reardon, Macy’s Executive Vice President of Marketing.
During Hispanic Heritage Month, Macy’s will host a variety of culinary events at select stores across the nation including locations inHouston, San Antonio, Chicago, New York, Miami, Los Angeles, and San Diego. Chef, George Duran, will demonstrate some of his most popular Latino dishes using IMUSA cookware, a renowned brand known for its superior quality. (more…)
“Build a Home in Grocery” by Andrea Lillo
Friday, September 11th, 2009“Consumers are using supermarkets to answer both their home cooking and home entertaining needs,” Hodorowicz says. “Consumers
are now focused on favoring healthy foods and kitchen tools that are practical, affordable and functional, such as our Home Presence
brand.”
Industry insiders note that the grocery channel is also very flexible with its merchandise, which can help, particularly with seasonal
products. “They’re used to in-and-out promotions,” Gaunaurd says. While other channels have to stick with modular plans or
planagrams, supermarkets can change items day to day, bringing in new items, testing them and then taking them out when they don’t
work or expanding them if they do.
Retailers should also consider their food mix, including types and price points, when planning their housewares sections. These factors
will reflect the demographics of the area. Some California supermarkets may have 100 varieties of chiles, for example. “You get the
flair of the local market, which tends to have unique items,” says Gaunaurd.
For Imusa, which targets the Hispanic market, such items as calderos, lemon/lime squeezers and tamale steamers will be strong sellers
in certain areas of the country. A supermarket may bring in a 20-, 30-, or 50-quart pot from Imusa “because a specific market may ask
for it,” he says.
Grocery Headquarters has issued a Newsletter on 09/01/2009 where they explore the current cookware placement trends. IMUSA is keeping ahead of the curve by offering products where it’s most convenient to fans and consumers, including supermarkets! Below is an excerpt from the article:
…“Consumers are using supermarkets to answer both their home cooking and home entertaining needs,” Hodorowicz says. “Consumers are now focused on favoring healthy foods and kitchen tools that are practical, affordable and functional, such as our Home Presence brand.”
Industry insiders note that the grocery channel is also very flexible with its merchandise, which can help, particularly with seasonal products. “They’re used to in-and-out promotions,” Gaunaurd [President of IMUSA USA] says. While other channels have to stick with modular plans or planograms, supermarkets can change items day to day, bringing in new items, testing them and then taking them out when they don’t work or expanding them if they do.
Retailers should also consider their food mix, including types and price points, when planning their housewares sections. These factors will reflect the demographics of the area. Some California supermarkets may have 100 varieties of chiles, for example. “You get the flair of the local market, which tends to have unique items,” says Gaunaurd.
For Imusa, which targets the Hispanic market, such items as calderos, lemon/lime squeezers and tamale steamers will be strong sellers in certain areas of the country. A supermarket may bring in a 20-, 30-, or 50-quart pot from Imusa “because a specific market may ask for it,” he says…
For the complete article visit Grocery Headquarters’ E-Newsletter