Archive for April, 2010

Lava Stone Molcajete

Tuesday, April 20th, 2010
Stone Molcajete

Stone Molcajete

Reccomendation from Elsie Ramos:

Not only does the decorative IMUSA Lava stone molcajete  (also known as a mortar) look great on a table setting, but also you can use it to prepare your favorite mojito or salad dressing. Take advantage of the decorative style that the IMUSA Lava stone molcajete  has by bringing it straight to the table after preparing a variety of appetizers.

Molcajetes are used to:

 Crush and grind spices, and prepare salsas, and guacamole.

Remember Latina Chef, Elsie Ramos?

Friday, April 16th, 2010
Elsie Ramos, Latina Chef

Elsie Ramos, Latina Chef

 A Successful Latina Chef

As a contestant on the first season of Fox TV’s  Hell’s Kitchen, Elsie’s simple, no nonsense approach to cooking won her millions of fans and drew accolades from the notoriously hard-to-please, World Re-Owned Star Chef Gordon Ramsay. Elsie Ramos was born and raised in New York City in a large Puerto Rican family where she learned to cook at an early age. She was one of twelve contestants on the premiere season of the unscripted FOX television show Hell’s Kitchen. She managed to stay in the competition for 5 of the 6 weeks and captivated the audience. Although she did not win, her excellent performance earned her the interest of Publisher with Wiley who published her book “Elsie’s Turkey Tacos and Arroz con Pollo“.

 

 ”My own recipes were developed out of necessity—and desire. I became a single mother at the age of twenty-five with three boys (a set of twins and an infant) and had to work full time, but wanted to keep my meals as nurturing as possible with what little that we had. I became quite creative and resourceful, drawing on the tastes I grew up with, and the groceries I could afford. In those days it was all about the meals”.

After appearing on the show, she attended the French Culinary Institute to enhance her cooking skills and continues to get dinner on the table every night for her large Puerto Rican family.

Following the release of her self-titled book, latin chef Elsie Ramos has appeared in many television shows such as Univision’s Despierta America alongside musician Kenny G, performing cooking demonstrations. Elsie’s likeable and approachable on-air personality served her well as she quickly became the “darling” of the group with fans. In 2005, she was named as one of the “Most Fascinating Reality TV People”. Mrs. Ramos has appeared in various events such as:

 13th Annual “Mujeres Descatadas Awards Ceremony by El Diario New York  
The National Hispana Leadership Institute’s “2008 Latina Empowerment Conference
Puerto Rican Traveling Theatre’s Hosting Committee
Festival de Sabores – Orlando, Florida
Macy’s Culinary Council – New York City
March of Dimes
2009 Puerto Rican Day Parade – New York City
American Diabetes

“I’ve had a wonderful experience this past year with a latin kitchenware company (more like a family) IMUSA and the opportunities for the upcoming year are truly exciting,” says Elsie. The expanded partnership between Chef Elsie and IMUSA will include a new monthly blog in IMUSA’s website and monthly in person cooking demonstrations at national supermarkets, grocery stores and special events across the country. Con Sabor y Amor! which is distributed to over 4,500 key influential’s and fans domestically and internationally. Sabroso Sofrito” food product.

 The “Sabroso Sofrito” food product is made of 100% all natural ingredients. This mix of spices is considered the base of mostly all Puerto Rican foods. It’s magical and unique flavor of peppers, onions, garlic and cilantro is spectacular. Elsie’s Sofrito is already in select supermarkets in New Jersey.

On the personal note, Elsie has established her own website (http://www.elsieramos.com which gives individuals and families’ access to come into her life and find helpful information such as recipes, stories, events, photos, tips and more! She has also managed to produce a monthly newsletter.  For more information on IMUSA USA please visit www.ImusaUSA.com.

DOWNTOWN’S “MIAMI TOWER” PARTICIPATES IN ‘LIGHT IT UP BLUE’ CAMPAIGN FOR AUTISM AWARENESS

Monday, April 5th, 2010

Source: http://www.pitchengine.com/free-release.php?id=54929

Iconic buildings and landmarks around the world shine a blue light on Autism, Thursday, April 1, 2010.

Miami Tower Autism Speaks Awareness Month

03.30.2010 – MIAMI, FL — In recognition of Autism Awareness Month, Downtown Miami’s “Miami Tower” (formerly the Bank of America Tower at Int. Place) will join the list of iconic buildings and landmarks around the world participating in the Autism Speaks organization’s ‘light it up blue’ campaign, a unique global initiative to help raise awareness on autism as a growing public health crisis.

Other famous buildings taking part in the ‘light it up blue’ campaign include the Empire State Building in New York City, Willis Tower in Chicago, the CN Tower in Toronto and the Kingdom Tower in Saudi Arabia.

WHAT: Miami Tower, the iconic Downtown Miami office tower known for its color-changing lighting schemes, will be displaying blue lights to promote autism awareness.

WHEN: Thursday, April 1, 2010 through Sunday, April 4, 2010

WHERE: Miami Tower, 100 SE 2nd Street, Downtown Miami

PHOTO OP: Our very own Downtown Miami landmark, Miami Tower, will be sporting blue lights along with other prominent buildings all over the world.

About Autism
Autism is a complex neurobiological disorder that inhibits a person’s ability to communicate and develop social relationships, and is often accompanied by behavioral challenges. Autism spectrum disorders are diagnosed in one in 110 children in the United States, affecting four times as many boys as girls. The prevalence of autism increased 57 percent from 2002 to 2006. The Centers for Disease Control and Prevention have called autism a national public health crisis whose cause and cure remain unknown.

Miami Tower is a 600,000 square-foot, I.M. Pei-designed office tower in Downtown Miami. The tower has earned ‘icon’ status for its changing palette of exterior lighting schemes timed to coincide with holidays, sporting events and other significant occasions. For more information, please visit www.miamitower.net.

IMUSA and Sedano’s Partner to Raise Autism Awareness and Funds

Thursday, April 1st, 2010

IMUSA USA and Sedano’s Supermarkets  come together to  generate awareness and raise funds for Autism Speaks, the nation’s largest autism research and advocacy organization.

Autism Speaks IMUSA

“Autism is all around us and affects our community and our customers. IMUSA is a proud sponsor of Autism Speaks. Through our network of clients and friends, we help raise awareness, gather funds and advocate on behalf of Autism Speaks.” — Manny Gaunaurd, President of IMUSA USA.

Sedano’s stores along with IMUSA will debut a Puzzle Piece Fundraising campaign from April 14 through May 15, 2010 in honor of Autism Awareness month. Sedano’s customers will be invited to raise funds for autism research by purchasing a $1 puzzle piece. The Puzzle Piece Fundraising program will take place in all 30 Sedano’s Supermarkets. A store recognition program will also honor managers and associates of top performing stores.

Facts About Autism

  • Autism spectrum disorders are diagnosed in one in 110 children, affecting four times as many boys as girls. The diagnosis has increased tenfold in the last decade.
  • The Centers for Disease Control and Prevention have called autism a national public health crisis whose cause and cure remain unknown.
  • Boys are four times more likely than girls to have autism.
  • There is no medical detection or cure for autism.
  • More children will be diagnosed with autism this year than with AIDS, diabetes, and cancer combined.
  • Please visit the Autism Speaks’ website, www.autismspeaks.org to learn more about autism.

As the first cookware company to sponsor Autism Speaks, IMUSA USA’s partnership is making a difference through significant contributions to research, by developing a series of gluten-free recipes for autistic children and as an advocate, supporter, and sponsor of local fundraising activities such as this Puzzle Piece Promotion event. In February 2010, IMUSA USA was a sponsor of “Walk Now for Autism Speaks,” a fun-filled, family friendly event in Miami, FL to fund vital research for autism, the fastest-growing serious developmental disorder.

Join IMUSA in the efforts to support our community. Because cookware is about bringing families and the community together.