Remember Latina Chef, Elsie Ramos?

April 16th, 2010
Elsie Ramos, Latina Chef

Elsie Ramos, Latina Chef

 A Successful Latina Chef

As a contestant on the first season of Fox TV’s  Hell’s Kitchen, Elsie’s simple, no nonsense approach to cooking won her millions of fans and drew accolades from the notoriously hard-to-please, World Re-Owned Star Chef Gordon Ramsay. Elsie Ramos was born and raised in New York City in a large Puerto Rican family where she learned to cook at an early age. She was one of twelve contestants on the premiere season of the unscripted FOX television show Hell’s Kitchen. She managed to stay in the competition for 5 of the 6 weeks and captivated the audience. Although she did not win, her excellent performance earned her the interest of Publisher with Wiley who published her book “Elsie’s Turkey Tacos and Arroz con Pollo“.

 

 ”My own recipes were developed out of necessity—and desire. I became a single mother at the age of twenty-five with three boys (a set of twins and an infant) and had to work full time, but wanted to keep my meals as nurturing as possible with what little that we had. I became quite creative and resourceful, drawing on the tastes I grew up with, and the groceries I could afford. In those days it was all about the meals”.

After appearing on the show, she attended the French Culinary Institute to enhance her cooking skills and continues to get dinner on the table every night for her large Puerto Rican family.

Following the release of her self-titled book, latin chef Elsie Ramos has appeared in many television shows such as Univision’s Despierta America alongside musician Kenny G, performing cooking demonstrations. Elsie’s likeable and approachable on-air personality served her well as she quickly became the “darling” of the group with fans. In 2005, she was named as one of the “Most Fascinating Reality TV People”. Mrs. Ramos has appeared in various events such as:

 13th Annual “Mujeres Descatadas Awards Ceremony by El Diario New York  
The National Hispana Leadership Institute’s “2008 Latina Empowerment Conference
Puerto Rican Traveling Theatre’s Hosting Committee
Festival de Sabores – Orlando, Florida
Macy’s Culinary Council – New York City
March of Dimes
2009 Puerto Rican Day Parade – New York City
American Diabetes

“I’ve had a wonderful experience this past year with a latin kitchenware company (more like a family) IMUSA and the opportunities for the upcoming year are truly exciting,” says Elsie. The expanded partnership between Chef Elsie and IMUSA will include a new monthly blog in IMUSA’s website and monthly in person cooking demonstrations at national supermarkets, grocery stores and special events across the country. Con Sabor y Amor! which is distributed to over 4,500 key influential’s and fans domestically and internationally. Sabroso Sofrito” food product.

 The “Sabroso Sofrito” food product is made of 100% all natural ingredients. This mix of spices is considered the base of mostly all Puerto Rican foods. It’s magical and unique flavor of peppers, onions, garlic and cilantro is spectacular. Elsie’s Sofrito is already in select supermarkets in New Jersey.

On the personal note, Elsie has established her own website (http://www.elsieramos.com which gives individuals and families’ access to come into her life and find helpful information such as recipes, stories, events, photos, tips and more! She has also managed to produce a monthly newsletter.  For more information on IMUSA USA please visit www.ImusaUSA.com.

DOWNTOWN’S “MIAMI TOWER” PARTICIPATES IN ‘LIGHT IT UP BLUE’ CAMPAIGN FOR AUTISM AWARENESS

April 5th, 2010

Source: http://www.pitchengine.com/free-release.php?id=54929

Iconic buildings and landmarks around the world shine a blue light on Autism, Thursday, April 1, 2010.

Miami Tower Autism Speaks Awareness Month

03.30.2010 – MIAMI, FL — In recognition of Autism Awareness Month, Downtown Miami’s “Miami Tower” (formerly the Bank of America Tower at Int. Place) will join the list of iconic buildings and landmarks around the world participating in the Autism Speaks organization’s ‘light it up blue’ campaign, a unique global initiative to help raise awareness on autism as a growing public health crisis.

Other famous buildings taking part in the ‘light it up blue’ campaign include the Empire State Building in New York City, Willis Tower in Chicago, the CN Tower in Toronto and the Kingdom Tower in Saudi Arabia.

WHAT: Miami Tower, the iconic Downtown Miami office tower known for its color-changing lighting schemes, will be displaying blue lights to promote autism awareness.

WHEN: Thursday, April 1, 2010 through Sunday, April 4, 2010

WHERE: Miami Tower, 100 SE 2nd Street, Downtown Miami

PHOTO OP: Our very own Downtown Miami landmark, Miami Tower, will be sporting blue lights along with other prominent buildings all over the world.

About Autism
Autism is a complex neurobiological disorder that inhibits a person’s ability to communicate and develop social relationships, and is often accompanied by behavioral challenges. Autism spectrum disorders are diagnosed in one in 110 children in the United States, affecting four times as many boys as girls. The prevalence of autism increased 57 percent from 2002 to 2006. The Centers for Disease Control and Prevention have called autism a national public health crisis whose cause and cure remain unknown.

Miami Tower is a 600,000 square-foot, I.M. Pei-designed office tower in Downtown Miami. The tower has earned ‘icon’ status for its changing palette of exterior lighting schemes timed to coincide with holidays, sporting events and other significant occasions. For more information, please visit www.miamitower.net.

IMUSA and Sedano’s Partner to Raise Autism Awareness and Funds

April 1st, 2010

IMUSA USA and Sedano’s Supermarkets  come together to  generate awareness and raise funds for Autism Speaks, the nation’s largest autism research and advocacy organization.

Autism Speaks IMUSA

“Autism is all around us and affects our community and our customers. IMUSA is a proud sponsor of Autism Speaks. Through our network of clients and friends, we help raise awareness, gather funds and advocate on behalf of Autism Speaks.” — Manny Gaunaurd, President of IMUSA USA.

Sedano’s stores along with IMUSA will debut a Puzzle Piece Fundraising campaign from April 14 through May 15, 2010 in honor of Autism Awareness month. Sedano’s customers will be invited to raise funds for autism research by purchasing a $1 puzzle piece. The Puzzle Piece Fundraising program will take place in all 30 Sedano’s Supermarkets. A store recognition program will also honor managers and associates of top performing stores.

Facts About Autism

  • Autism spectrum disorders are diagnosed in one in 110 children, affecting four times as many boys as girls. The diagnosis has increased tenfold in the last decade.
  • The Centers for Disease Control and Prevention have called autism a national public health crisis whose cause and cure remain unknown.
  • Boys are four times more likely than girls to have autism.
  • There is no medical detection or cure for autism.
  • More children will be diagnosed with autism this year than with AIDS, diabetes, and cancer combined.
  • Please visit the Autism Speaks’ website, www.autismspeaks.org to learn more about autism.

As the first cookware company to sponsor Autism Speaks, IMUSA USA’s partnership is making a difference through significant contributions to research, by developing a series of gluten-free recipes for autistic children and as an advocate, supporter, and sponsor of local fundraising activities such as this Puzzle Piece Promotion event. In February 2010, IMUSA USA was a sponsor of “Walk Now for Autism Speaks,” a fun-filled, family friendly event in Miami, FL to fund vital research for autism, the fastest-growing serious developmental disorder.

Join IMUSA in the efforts to support our community. Because cookware is about bringing families and the community together.

IMUSA and George Duran Show you How to Make Authentic Coffee Using your IMUSA Stove Top Machine

February 17th, 2010

Learn how to make authentic Espresso and Cuban coffee with this tutorial presented by TLC’s “Ultimate Cake Off” host, George Duran.

 

IMUSA y George Duran le Explican Como Hacer Café Expreso y Cubano Usando la Cafetera IMUSA.

For the Sake of LOVE! by Chef Elsie Ramos

February 17th, 2010

Valentine’s Day, also known as the “Lover’s” holiday is one of those days that either people love it or hate it. Even though, I’m luckily in love, Valentine’s Day is not only a day for lovers; it is a day to celebrate the love of your family, children, parents and other siblings.Elsie Ramos with her IMUSA Caldero

As a single mother, I remember placing a mini-heart full of chocolates in my children’s backpacks, this way they’d know I’m thinking of them and how special they are. I fondly remember as a child, my father would honor my mother on Valentine’s Day with a small, loving gesture. My siblings and I would honor my mother by either buying her a store-bought card or making one in school. Where did those times go, when the simplest things in life meant the world to people? Nowadays, people’s expectations are so high; we go around scrambling, like we did over the holidays to buy the right gift for that special someone.

From my personal experience, I say to you, start your own tradition. Why not try to cook a fabulous meal for that special someone or your entire family? For breakfast, try boiling some sweet plantains using your IMUSA Enamel Pot or Caldero until nice and tender. After draining the water and letting cool, place the plantains in your IMUSA Molcajete. For a sweet Mangú taste serve with eggs (sunny side up) and a mimosa. For lunch, try making some delicious Roasted Peppers and Garlic muffins using your IMUSA muffin pan. For the children, I recommend regular Cranberry muffins, this way the red surrounds your table. For a more intimate dinner, use IMUSA’s mini-calderos, which are awesome to make individual Paellas or Mofongo. The best thing about these “mini-calderitos” is that they can either go straight to the dinner table after cooking, giving your table a restaurant feel, or you can keep your dish warm in the oven simply by removing the cover and lining it with aluminum foil until ready to serve.      With all these dishes, you have definitely sent “Cupid” right to their heart and stomach!

Three Kings Day / Dia de los Reyes Magos By Chef Elsie Ramos

January 13th, 2010

Elsie Ramos with her IMUSA Caldero Just when you thought you were done eating pasteles (Puerto Rican tamales) or drinking coquito (Puerto Rican eggnog) on Christmas Day and New Year’s Eve, comes Pa’ la Parranda on January 5th.  It is also known as Three Kings Day or Los Tres Reyes.

Growing up in Vega Alta, Puerto Rico, my mother fondly spoke of how Three Kings Day was their Christmas.  Every child would go out into the fields and collect some grass and sticks to place in a shoe box for the camels.  The Kings would ride in on the camels and in return, were rewarded with a gift.  While most families celebrate Christmas the way we do in the States, some still continue the traditions practiced in Puerto Rico and other Latin American countries.

Los Tres Reyes was the day of the Big Feast.  Back then, my grandmother didn’t make turkey or pernil (pork), it was gallina (hen), taken straight from their farm and cooked for the celebration supper.  My mother laughs when she talks about my grandmother’s caldero because she said that it looked more like a witch’s cauldron. I guess that’s what they used back then.  Of course, now IMUSA’s calderos are front and center in my home and in my family’s homes. My mother and I, however, share the same superstition that our rice won’t come out as good if we use someone else’s.  So, we travel with our own IMUSA calderos wherever we go. Silly I know, but then every good carpenter works with their own tools, right?

We’ve come a long way since the calderos.  Now, we have the IMUSA arrocera, the electric rice cooker. Similar to a crock pot, it is a one pot machine that works wonders if you don’t have the time to stand around and watch.  Simply add all of your ingredients and set it to cook! This holiday, I made arroz con coco or arroz con dulce for dessert. I simply added all my ingredients and switched it on.   While setting the table, the dessert cooked quickly and with less fuss. I will still cook my old fashion way, using my IMUSA caldero, but if you don’t want to keep the Kings waiting, try the arrocera for less cleaning and more time pa’ la parranda

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MUSA and George Duran – How to Make Piña Colada Pancakes Recipe Tutorial

January 8th, 2010

IMUSA and George Duran, new host of “Ultimate Cake Off” on TLC, shows us a new, refreshing and tropical recipe using an IMUSA non-stick griddle.

IMUSA’s double burner non-stick griddle has a large cooking surface that allows you to cook up pancakes, tortillas, vegetables and meat for the whole family at once!

Video in Spanish:

The Miraculous Caldero by George Duran

December 3rd, 2009

Coconut Rice and BeansHaving grown up in Venezuela, some of my most treasured culinary memories center around one of the most indispensable items in a Latin kitchen: the caldero. The caldero is the ideal pot for everything from soup to stew to rice and beans. A really good caldero is worth its weight in gold—which is why so many families pass theirs down for generations. IMUSA knows this well, setting the standard for quality and durability—so I jumped at the chance to develop a simple, delicious rice and beans recipe to get you started on your fabulous caldero career.

Calderos come in several sizes and styles, and IMUSA graciously sent me more than ten different options with which to experiment. The traditionalist in me gravitated toward the cast aluminum, which “seasons” with use (like a cast iron skillet), while the realist in me opted for the largest size—because I never lack for friends willing to drop by to taste-test (translation: gorge on) one of  my Latin-inspired concoctions.

After a recent trip to the Caribbean I fell in love with one of the tastiest local culinary customs: rice and beans made with coconut milk. Each sweet, silky bite of that rice is pure heaven in my mouth. But I, for one, just can’t imagine eternity without my beloved bacon. So I set out to marry these two flavors—and the results were astonishingly good!

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IMUSA and George Duran Show you How To Make Pumpkin Pie Tamales- Recipe Tutorial

November 17th, 2009

IMUSA and Food Network’s George Duran show you how to create his delicious Pumpkin Pie Tamales using IMUSA cookware – including the famous IMUSA Tamalera.
For complete ingredient list and preparation please visit: http://www.imusausa.com/index.php?option=com_content&view=article&id=110&Itemid=21

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My Piña Colada Breakfast by George Duran

November 2nd, 2009

Piña Coladas: They’re not just for breakfast anymore!

Hold on, scratch that. They’ve never really been for breakfast. Unless, of course, you’re unemployed. Or at an all-inclusive Caribbean resort. Or both.  But that, my friends, is about to change. Because thanks to the fine folks at the Latin kitchenware company IMUSA, I’m about to bring everyone’s favorite tropical cocktail into the land of pancakes! That’s right, I said pancakes. Because when IMUSA asked me to help develop recipes for use with their products, they knew to expect the unexpected.

My tool of choice was their non-stick griddle. That was the easy part. What wasn’t so easy was figuring out the best way to incorporate the essential flavors of coconut and pineapple into the finished product. For time-saving convenience, I chose to use instant pancake mix. This way, you don’t have to get up an hour before everyone else to make breakfast. I also opted to use canned pineapple—since fresh isn’t always available in many supermarkets. This yielded an unexpected solution to my primary problem: rather than waste the flavorful syrup the pineapple comes in, I simply mixed it with some coconut milk to substitute for the liquid component in the pancake mix. The result was a batter with some serious tropical pop.

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