“Consumers are using supermarkets to answer both their home cooking and home entertaining needs,” Hodorowicz says. “Consumers
are now focused on favoring healthy foods and kitchen tools that are practical, affordable and functional, such as our Home Presence
brand.”
Industry insiders note that the grocery channel is also very flexible with its merchandise, which can help, particularly with seasonal
products. “They’re used to in-and-out promotions,” Gaunaurd says. While other channels have to stick with modular plans or
planagrams, supermarkets can change items day to day, bringing in new items, testing them and then taking them out when they don’t
work or expanding them if they do.
Retailers should also consider their food mix, including types and price points, when planning their housewares sections. These factors
will reflect the demographics of the area. Some California supermarkets may have 100 varieties of chiles, for example. “You get the
flair of the local market, which tends to have unique items,” says Gaunaurd.
For Imusa, which targets the Hispanic market, such items as calderos, lemon/lime squeezers and tamale steamers will be strong sellers
in certain areas of the country. A supermarket may bring in a 20-, 30-, or 50-quart pot from Imusa “because a specific market may ask
for it,” he says.

Grocery Headquarters has issued a Newsletter on 09/01/2009 where they explore the current cookware placement trends.  IMUSA is keeping ahead of the curve by offering products where it’s most convenient to fans and consumers, including supermarkets! Below is an excerpt from the article:

…“Consumers are using supermarkets to answer both their home cooking and home entertaining needs,” Hodorowicz says. “Consumers are now focused on favoring healthy foods and kitchen tools that are practical, affordable and functional, such as our Home Presence brand.”

Industry insiders note that the grocery channel is also very flexible with its merchandise, which can help, particularly with seasonal products. “They’re used to in-and-out promotions,” Gaunaurd [President of IMUSA USA] says. While other channels have to stick with modular plans or planograms, supermarkets can change items day to day, bringing in new items, testing them and then taking them out when they don’t work or expanding them if they do.

Retailers should also consider their food mix, including types and price points, when planning their housewares sections. These factors will reflect the demographics of the area. Some California supermarkets may have 100 varieties of chiles, for example. “You get the flair of the local market, which tends to have unique items,” says Gaunaurd.

For Imusa, which targets the Hispanic market, such items as calderos, lemon/lime squeezers and tamale steamers will be strong sellers in certain areas of the country. A supermarket may bring in a 20-, 30-, or 50-quart pot from Imusa “because a specific market may ask for it,” he says…

For the complete article visit Grocery Headquarters’ E-Newsletter