Did Someone Say Paella!? By: George Duran

Paella_014If you happen to be a big fan of Spanish cuisine (and who isn’t?) then you probably know that there’s nothing like enjoying delicious paella with family and friends. For those of you who have never heard of “paella” (pronounced pa-EH-ya), it’s a saffron rice dish made with a combination of meats and seafood. Go ahead, do a Google image search of paella and check it out for yourself. You won’t be disappointed.

This divine dish has become increasingly popular (and trendy) and is the new hot dish to make at home. It may look complicated, but believe it or not, it ‘s simpler than you think. It all boils down to the quality of ingredients and what meats you choose to make it with.  Paella Valenciana, for example, is strictly a seafood paella, but it’s completely up to you and how you want it to taste.

If we break down the paella recipe you’ll see that you’re essentially mixing uncooked rice with an oil, spreading it onto a large flat paella pan, like the one from IMUSA, and slowly adding water or stock to it. Eventually you mix in cooked meats (like chicken, sausage and beef) or uncooked seafood (as they take a relatively short amount of time to cook. Slowly continue adding the liquid without mixing, and eventually when it all evaporates it’s ready to be served!

So where do we begin? The first step is to own a paella pan. One that will last a lifetime and you can proudly display in your kitchen to your friends. IMUSA offers a variety of authenticly designed paella pans that fit on your stovetop. Once the paella pan is yours, you’re ready to create masterpieces like my Smoky Tomato Paella. It’s flavored with saffron and paprika and the best part is the spicy chorizo and tomatoes that will amaze your friends and family.

Your imagination is your only limit when it comes to paella. In fact, one time I made a hotdog paella for a kids party and I can’t tell you how much of a hit that was. Imagine your favorite meat and incorporate it into this Spanish dish. Better yet, see what’s fresh at your fishmonger and you’re guaranteed a seafood success.

If you’re wondering how you’re going to wow your guests at your next dinner party, bring out a colorful paella and watch their amazement! They’ll think you labored all day long to create this authentic dish, but only you (and I) know how ridiculously easy and fun it was to make!

Buen Provecho!

Check out George’s Paella Recipes Here:

Smokey-Tomato Paella:

Chorizo Seafood Paella:

By: George Duran

My Piña Colada Breakfast

By Chef George Durán


Piña Coladas: They’re not just for breakfast anymore!

Hold on, scratch that. They’ve never really been for breakfast. Unless, of course, you’re unemployed. Or at an all-inclusive Caribbean resort. Or both.  But that, my friends, is about to change. Because thanks to the fine folks at the Latin kitchenware company IMUSA, I’m about to bring everyone’s favorite tropical cocktail into the land of pancakes! That’s right, I said pancakes. Because when IMUSA asked me to help develop recipes for use with their products, they knew to expect the unexpected.

My tool of choice was their non-stick griddle. That was the easy part. What wasn’t so easy was figuring out the best way to incorporate the essential flavors of coconut and pineapple into the finished product. For time-saving convenience, I chose to use instant pancake mix. This way, you don’t have to get up an hour before everyone else to make breakfast. I also opted to use canned pineapple—since fresh isn’t always available in many supermarkets. This yielded an unexpected solution to my primary problem: rather than waste the flavorful syrup the pineapple comes in, I simply mixed it with some coconut milk to substitute for the liquid component in the pancake mix. The result was a batter with some serious tropical pop.

Then, I upped the ante—placing thin quarters of pineapple slice on top of the batter as it began to cook. I was worried they might stick to the surface when I flipped the flapjacks over, but the IMUSA non-stick griddle proved me wrong. I’ve honestly never worked with a griddle that performed so well over two burners. The heat was even and the surface was flawless. Not a single pineapple stuck and each and every pancake came out golden brown. Topped with a dusting of toasted, sweetened coconut flakes, the only thing missing was a paper umbrella! Of course, if you’re looking to make these pancakes tre authentico (and don’t have plans for the rest of the day)—try them with some of my rhum-maple syrup for a one-way trip to Latino breakfast heaven. Sabroso!

Visit the Recipes page for complete recipe.

IMUSA “Thanksgiving Family Traditions” Sweeps

IMUSA “Thanksgiving Family Traditions” Sweeps

Enter for a chance to win an IMUSA “Tamalera”

(Aluminum Tamale & Seafood Steamer)

Tamales are among the favorite foods to make during special occasions and celebrating the holidays is no exception. Traditional tamales are made of corn with pork meat, but new variations are always just as popular, such as the Pumpkin Pie Tamales made by IMUSA Chef George Duran. What are some of your favorite ingredients to make your own tamales?

The “Thanksgiving Family Traditions” Sweeps runs from 12:01 a.m. EDT Nov. 5, 2012 to 12:01 a.m. EDT Nov. 12, 2012.

How to Enter:

Submit your entry via Raffle Copter and following the prompted text. For each entry you submit, you increase your chances of winning the IMUSA Aluminum Tamale & Seafood Steamer.

Good luck to all from your friends at IMUSA USA!

a Rafflecopter giveaway

For more recipes, giveaways and tips from IMUSA USA visit

IMUSA USA Thanksgiving Family Traditions Sweepstakes – Official Rules

IMUSA USA Thanksgiving Family Traditions Sweepstakes – Official Rules

1. ELIGIBILITY: IMUSA USA Thanksgiving Family Traditions Sweepstakes (the “Sweepstakes”) is open only to legal residents of the fifty (50) United States and the District of Columbia over the age of 18 with access to the Internet at all times during the Sweepstakes and subsequent prize-award period unless otherwise specified by IMUSA USA. All employees of IMUSAUSA (“Sponsor”), all associated agencies and each of their sales representatives, distributors, or agents (all of the foregoing, together with Sponsor, collectively referred to as “Sweepstakes Entities”), and their immediate family members (spouse, parent, child, sibling and their respective spouses) and those living in the same household of each (whether related or not), are ineligible to participate in the Sweepstakes. All applicable federal, state and local laws and regulations apply. Void where prohibited or restricted by law. Entry in the Sweepstakes constitutes your full and unconditional acceptance of these Official Rules. NO PURCHASE NECESSARY. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING.

2. SWEEPSTAKES PERIOD: The Sweepstakes entry period begins at November 5, 2012, 12:01 a.m. (EDT) and ends at November 12, 2012, 12:01 a.m. (EDT) (the “Sweepstakes Period”). Winners will be selected from entries properly submitted and timely received during the Sweepstakes Period.

3. SWEEPSTAKES ENTRY INSTRUCTIONS: During the Sweepstakes Period, you may submit an entry form online. Five (5) online entry options per person, per e-mail address, and per household during the Sweepstakes Period via Online Entry, regardless of whether a person has more than one address or more than one person uses the same address.

4. PUBLICITY: As a condition of entry into the Sweepstakes, except where prohibited by law, each entrant and each winner by accepting a prize grants to Sponsor and its affiliates, legal representatives, assigns and licensees, all right, title and interest in to publicize, broadcast, display and/or otherwise use the Sweepstakes entrant’s name, city, state, and biographical material (collectively, “Licensed Rights”) in any media now or hereafter known throughout the world in perpetuity for advertising and publicity purposes, without additional review, compensation, permission or approval of the winner. Where necessary, the Prize winner will be required to execute and return an Affidavit of Eligibility/Liability and Publicity Release within twenty four (24) hours of attempted notification or the winner may be disqualified and an alternate winner selected. Prize winner must be available for promotional display and presentation between November 12, 2012, 12:01 a.m. (EDT) to November 30, 2012, 12:01 a.m. (EDT) or will forfeit prize to next winning entrant.

5. SELECTION OF SWEEPSTAKES WINNERS/ODDS: The potential Prize winners will be selected in a random drawing to be held after November 12, 2012, 12:01 a.m. (EDT). Winners will be selected from entries received during the Sweepstakes Period. Odds of winning will depend on the number of eligible entries received during the Sweepstakes Period. The potential winners will be notified via email to the email address submitted with the potential winner’s entry within twenty four (24) hours after the drawing. The drawing will be conducted by Sponsor, the judge of the Sweepstakes, whose decisions on all matters relating to the Sweepstakes shall be final and binding. In the event that a potential winner is disqualified for any reason, Sponsor may, in its sole discretion, award the applicable prize to an alternate winner selected at random. Any return of prize notification or prize email as undeliverable will result in forfeiture of any prize and an alternate winner may, at Sponsor’s discretion, be randomly selected.

6. PRIZES: Prize will be delivered after November 15, 2012, 12:01 a.m. (EDT). The Prize will be delivered to the winning entrant’s address or at the sole option and discretion of the contest sponsor to a recipient designated by the contest winner. Prizes are not transferable and are not redeemable for cash. All taxes and other charges are responsibility of the winner. No substitutions allowed. All expenses not specifically mentioned herein are not included as part of any Prize package, and are solely the winner’s responsibility.

7. GENERAL RULES: By entering or participating in the Sweepstakes, participants agree to be bound by these Official Rules, and by the decisions of Sponsor, which are final and binding in all respects. Sweepstakes Entities are not responsible for: (1) any incorrect or inaccurate information or technical failures of any kind, (2) unauthorized human intervention in any part of the entry process or the Sweepstakes; or (3) any other computer, network, technical, human or other error, problem or malfunction that may occur in connection with the administration of the Sweepstakes, the processing of entries, or the selection or notification of winners. Further, if, for any reason, the Sweepstakes is not capable of running as planned for reasons outside the control of the Sponsor which, in the sole opinion of Sponsor, may corrupt or affect the administration, security, fairness, integrity or proper conduct of the Sweepstakes (or portion thereof), Sponsor reserves the right, at its sole discretion, to cancel, terminate, modify or suspend the Sweepstakes (or portion thereof). Sponsor also reserves the right at its sole discretion to disqualify the Entry of any individual found to be (a) tampering or attempting to tamper with the entry process or the operation of the Sweepstakes or any website operated by the Sweepstakes Entities; (b) using any robotic, macro, automatic, programmed or like entry methods, which will void all such entries; (c) violating these Official Rules or the terms of service, conditions of use, and/or general rules of any Sponsor property or service; or (d) acting in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten, or harass any other person. Sweepstakes Entities are not responsible for claims, injuries, losses or damages of any kind resulting, in whole or in part, directly or indirectly, from the awarding, delivery, acceptance, use, misuse, possession, loss or misdirection of the prize; participation in this Sweepstakes or in any activity or travel related thereto or from any interaction with, or downloading of, computer Sweepstakes information.

9. PARTICIPANT OBLIGATIONS: By participating in the Sweepstakes, you agree to be bound by these Official Rules and the decisions of Sponsor. By accepting the prize, the winner agrees to release and hold IMUSAUSA and affiliates harmless from and against any and all losses, damages, rights, claims, actions and liabilities of any kind in connection with the Sweepstakes or receipt or redemption of the prize. The winner assumes all liability for any injury, death, or damage caused, or allegedly caused, by participating in the Sweepstakes or use or redemption of the prize.

10. PERSONAL INFORMATION: The personal information collected through the Sweepstakes is subject to IMUSAUSA Privacy Policy. By entering the Sweepstakes, you agree to the use of your personal information as described in the above Privacy Policy.


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IMUSA “My Favorite Appetizer” Sweeps

IMUSA “My Favorite Appetizer” Sweeps

Enter for a chance to win a NEW IMUSA EMPANADA MAKER!

IMUSA is changing the way you prepare meals in your home or on the go, and the New IMUSA Empanada Maker helps you make your favorite empanadas in the blink of an eye! The New IMUSA Empanada Maker is designed to help you save time while preparing one of the most recognized and tasty appetizers in the Hispanic kitchen. Your family and friends will love how quick, easy, and delicious your empanadas turn out every time, whether you are baking sweet guava and cheese empanadas or savory varieties with chorizo & ham. Best of all, the New IMUSA Empanada Maker provides you a healthier option, baking your empanadas instead of frying and also comes with a recipe booklet including 11 recipes from the IMUSA Chef Team!

The “My Favorite Appetizer” Sweeps runs from 12:01 a.m. EDT Nov. 19, 2012 to 12:01 a.m. EDT Nov. 26, 2012.

How to Enter:

Submit your entry via Raffle Copter and following the prompted text. For each entry you submit, you increase your chances of winning the NEW IMUSA Empanada Maker.

Good luck to all from your friends at IMUSA USA!

a Rafflecopter giveaway

For more recipes, giveaways and tips from IMUSA USA visit

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