Contact: Lauren Peck ph: 312.589.1090 em: lpeck@peckPR.com
Doral, FL – September 2, 2009 — Manny Gaunaurd president of IMUSA, the brand leader of Hispanic cookware, announces that Chef Ana Garcia, the owner and operator of La Villa Bonita Cooking School and Culinary Hotel in Tepoztlan, Mexico, has signed an agreement to be the fourth Spokeschef to join IMUSA’s Chef Program.
Designed to showcase the varied yet inter-related characteristics of Latin Cuisine, The IMUSA USA Chef Program is the first of its kind to showcase the best chefs from the world of Hispanic Cooking. Chef Ana joins an illustrious lineup of professional chefs including Elsie Ramos, Ana Quincoces, and George Duran, who each demonstrate delicious recipes from their own individual countries of origin. “Delivering delicious meal solutions is another added value the IMUSA customer enjoys when choosing our cookware and kitchen accessories,” explains Gaunaurd.
Starting in November, Chef Ana’s original recipes will be available on the IMUSA USA website recipe page (www.imusausa.com); and a series of recipe cards featuring Chef Ana’s recipes will accompany each corresponding IMUSA cookware vessel at the retail level.
“A real chef knows the importance of great cookware, and is only as good as her tools,” said Ms. Garcia. “Working with IMUSA has given me the opportunity to experiment with various cooking options, and to share my enthusiasm and recipes with the general public. Now, armed with the perfect Comal, you don’t have to be Mexican to make a great tortilla!”
With the enthusiasm for Mexican food growing at the fastest pace of all ethnic cuisines in the U.S. — with annual sales of more than $4.3 billion a year, Americans are also taking their love of Mexican food into their kitchens.
According to Manny Gaunaurd, President of IMUSA USA, the market is growing for all Latin-inspired cookware, and Ana Garcia is the perfect person to help spread the word. “We’ve seen a significant growth in interest surrounding Mexican home cooking. As the general public becomes more interested and knowledgeable about the healthfulness and variety of Mexican cuisine, the next natural step is making it at home.
Mr. Gaunaurd continued, “That’s where Ana comes in. Her inviting approach and delicious, easy-to-understand recipes will help Americans of all ethnic backgrounds understand the breadth of the Mexican kitchen, and the right tools to produce amazing meals. For this reason, Chef Ana is a welcome addition to our Chef Program.”
About La Villa Bonita Mexican Culinary Vacation®
Founded in 2000, La Villa Bonita (www.lavillabonita.com) offers cooking immersion packages led by Chef Ana Garcia to cooking enthusiasts of all levels. La Villa Bonita was named “One of the Five Best Culinary Vacations Worldwide” by The Food Network as well as one of “The 100 Best Vacations to Enrich Your Life” by National Geographic Books.
About IMUSA USA
IMUSA quality is no flash in the pan. It’s authentic and tested by the best cooks in the world – homemakers who have been cooking for their families for more than 70 years. IMUSA is the cookware used by Latinos throughout South, Central and most recently, North America to prepare authentic Hispanic foods. For this reason, IMUSA is proud to encourage friends new to Latin cooking with this promise: “MAKE IT REAL, MAKE IT IMUSA®.” www.imusausa.com .
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Please note: Please visit IMUSA’s website, www.IMUSAUSA.com, to see the full range of IMUSA products. All products are available for demonstration or photography. Please contact Lauren Peck at (312) 589-1090 or lpeck@peckPR.com. Hi or Lo Res Digital images of all items are available upon request