Even in a recession, everyone has to buy food. Though not usually as high on the list as milk and bread, housewares products nonetheless are becoming a growing presence on grocery lists. Chalk up the trend to the convenience factor and to virtually endless cross merchandising opportunities.
To showcase their housewares departments, seven supermarkets in Northern New Jersey are taking a cue from the department store playbook and featuring a celebrity chef and cooking demonstrations on busy weekend afternoons throughout August and September. The stores include: Supremo Supermarket, Perth Amboy, NJ; Extra Supermarket, Jersey City, NJ; Supremo Supermarket, Elizabeth, NJ; Shop Rite, Passaic, NJ; Pueblo Meat Market, Newark, NJ, Twin City Market, Elizabeth, NJ, Supremo Supermarket, Plainfield, NJ.
“Everyone buys food and the frequency of store visits compared to department store visits creates a substantial opportunity in housewares for the food retailer,” said Manny Guarnaurd, president of IMUSA, the dominant brand of Hispanic housewares. “IMUSA and distributor, Latin American Distributor (LADI) are co-sponsoring the demos with each store to support growth of housewares in the supermarket channel.”
IMUSA, LADI and the supermarkets are inviting customers to meet and greet popular Hispanic Chef Elsie Ramos. Latin celebrity and TV Chef Ramos, author of “Elsie’s Turkey Taco and Arroz Con Pollo: More than 100 Latin-Flavored, Great-Tasting Dishes”, will provide live, special cooking demonstrations complete with simple, easy-to-prepare, Latino oriented meal solutions that offer families a quality meal without breaking the bank.