IMUSA

Wholesale Cookware Distributor Program for Retail Partners

Join the leading Hispanic cookware brand and grow your kitchen products portfolio

Why Distributors Choose IMUSA Cookware and Kitchen Products

Partner with a trusted Hispanic cookware brand backed by Groupe SEB

90 Years of Cookware Expertise

Competitive Whole
Sale Pricing

Well Established and Trusted Brand

Catered to the Hispanic Consumer of over 62M

Trusted IMUSA Growth Metricsfor Retailers and Distributors

Proven performance indicators that strengthen our cookware wholesale partnerships nationwide

Years

0 +

of cookware expertise and product innovation

Million

Hispanic consumers actively buying authentic cookware nationwide

Stores

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carrying IMUSA products across major U.S. retail chains

IMUSA History: From Colombian Roots to Global Cookware Brand

Ninety years of cookware innovation for Hispanic and ethnic kitchens

Since 1934, we’ve believed the kitchen is the heart of the home — that’s why we started crafting quality cookware that blends tradition and performance. Founded in Colombia, we built our reputation on innovation and reliability, and today our products serve homes and stores across the U.S., bringing affordability and effectiveness to every shelf. Now, as we expand our retail and wholesale reach, we’re inviting select partners to join us in bringing great cookware into more kitchens everywhere.

IMUSA Retail Partners and Kitchenware Distribution Network

Trusted cookware brand present in major retailers and online marketplaces